What is Wagepoint?
Wagepoint is a Canadian payroll provider built for small businesses and the bookkeeping/accounting community. Dare I say that we were the ‘cool’ payroll software — our content pushed boundaries and we added some fun to the space. I worked closely with teams across the organization to gather deeper customer insights and to make sure our messaging would land for the right audience.
Blog content
Magazine ads (Numbers & Sense)
These ads were created in collaboration with product and design teams to drive product signups, digital content downloads, and event registrations.
Ad copy… and some fun stuff
Copy I wrote for trade shows, email inserts, business card collabs, and even a fun t-shirt for Xerocon! These were done in collaboration with design and product teams.
